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Indeed
National Student Advertising Competition- 2023
What:
Create a campaign that boosts unaided consideration of Indeed amongst 19 to 24-year-olds.
How:
We leveraged a campaign that went beyond consideration, a full-funnel approach mot, activated 5.7 million job seekers from awareness to consideration, and shifted attitudes of Indeed from a job-finding website to a lifelong career development tool.
Ready. Set. Action!
Take a look at our deliverables.
All creative executions were done by digital media students while advertising students focused on strategy, research, and providing creative briefs.
Click to watch!
Landing Page
Sponsored Spotify Playlist
Roku Partnership
Retargeting Ads
Impact Campaign | Opportunity Youth United Partnership
Pop Up Brand Experience
Out of Home
Learn More About NSAC
"The National Student Advertising Competition is the premier college advertising competition that provides students with real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client" (AAF.Org).
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