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Meta Quest 2
National Student Advertising Competition- 2022
What:
Create a campaign that increases market penetration amongst 18-24-year-olds through brand awareness, and get them to incorporate Meta Quest 2 as a part of their college starter pack.
How:
We developed a campaign focused on creating relationships with every touchpoint of the consumer journey and highlighted how Quest 2 keeps you connected and infinitely entertained. We exceeded expectations by generating 324,986,049 impressions and made Quest 2 an essential item in the eyes of 18-24-year-olds and a must-have for the college starter pack.
Main Spot
Ready. Set. Action!
Take a look at our deliverables.
All creative executions were done by digital media students while advertising students focused on strategy, research, and providing creative briefs.
Click to watch!
Paid Social
Pop Brand Experience
Out of Home
Learn More About NSAC
"The National Student Advertising Competition is the premier college advertising competition that provides students with real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client" (AAF.Org).
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